My academic journey blends a major in Advertising with a minor in English, equipping me with both creative and analytical skills. From Media Literacy and Media Planning to Digital Communication and Advertising, I gained a strong foundation in crafting strategic messaging for diverse audiences.
Classes like Strategic Content Creation, Storytelling on Emerging Platforms, and Professional Writing refined my ability to develop compelling narratives, while A.I. & the Future of Business and Marketing & Consumer Insight sharpened my grasp on data-driven strategies and evolving market trends.
Along the way, courses such as Critical Reading/Writing, Communications Writing, and Intro to Layout & Design helped me hone the technical and visual aspects of brand-building.
And yes, an unexpected Beer Brewing course even expanded my perspective on how creativity and science intersect. Together, these experiences shaped me into a detail-oriented and forward-thinking marketer who thrives on weaving thoughtful stories into innovative campaigns.
Communications Writing- Provided foundational writing skills for clear, compelling messaging. Essential for creating effective ad copy and persuasive marketing content.
Advertising- Offered a broad introduction to the principles and practices of advertising, from campaign conception to execution. This shaped my strategic thinking from targeting to messaging.
Media Literacy- Equipped me with the ability to critically analyze various media forms. In turn, this helped me identify and craft advertising strategies that resonate ethically and effectively with audiences.
Digital Communication- Focused on communicating in online environments, honing my skill at engaging digital audiences through social media, email campaigns, and emerging platforms.
Critical Reading/Writing- Strengthened my analytical thinking and written expression. This enabled me to break down complex ideas and communicate them clearly.
Storytelling on Emerging Platforms- Showed how to adapt narratives to new technologies and social media channels. This class taught me to reach audiences where they are and tell brand stories in innovative ways.
A.I. & the Future of Business- Offered insights into how artificial intelligence is reshaping industries, preparing me to leverage data-driven tools and emerging tech to refine targeting and measure campaign success.
Marketing & Consumer Insight- Built an understanding of consumer behavior and market research methods. This helped me better identify and cater to audience needs in my advertising strategies.
Intro to Layout & Design- Taught visual communication principles. This enabled me to craft eye-catching marketing materials and ensure that design elements support brand message.
Strategic Content Creation I- This course developed my ability to create cohesive, goal-oriented content that aligns with brand strategy.
Media Planning- Trained me to allocate budgets and select channels effectively.
Professional Writing- Polished my ability to produce polished, concise, and persuasive writing. This is beneficial for everything from crafting pitches to writing ad copy and reports.
Beer Brewing- An unexpected and enjoyable detour in my advertising journey. Beer Brewing introduced me to the artistry and science behind crafting a beer. This course highlighted my love of exploring new interests, proving that inspiration can come from anywhere, even from a pint of beer.