On the day of “Backyard Bark,” our mini-agency team took charge of the event’s marketing while the Francolini’s staff focused on making sandwiches. We created stories on the deli’s Instagram page, sharing everything from behind-the-scenes setup to real-time adoption happening!

By highlighting adoptable dogs and capturing unique moments of families meeting their future pets, we built excitement and encouraged followers to join in person. The result was a lively feel good gathering. Customers enjoyed great food, rescue dogs found homes, and Francolini’s saw increased foot traffic and community engagement.

Overall, the “Backyard Bark” event demonstrated how a carefully planned hands-on marketing strategy could connect people, support a good cause, and showcase the welcoming atmosphere at Francolini’s.